The iPhone as a Minimum Viable Product Archetype | Sramana Mitra on Strategy
"Minimum viable product" is the idea that your product doesn't have to have all the bells and whistles of your competitors to be a success. The money quote from the article:
The minimum viable product definition should be accompanied by a
prioritized list of additional features that will increase profits and
market share. Sadly, it is easy for people to say that a product has to
do everything that the competition does, but this simply isn’t true.