Jay Marcyes

On how to act "playful" as a company:

Signing our emails with "Have the best day ever" and including lines
like " If you are bored, please tell seven friends, three strangers,
and two enemies good things about us." At RegOnline we made a company
cookbook for the holidays and sent it to all our users. It felt
incredibly goofy the first time we did it. AND users STILL rave about
it every year and ask if it's ok to copy the idea for their
organization.

A great post on how the sale came to be and some of the growing pains a small company with lots of users could face. He also has a great post on deciding to go all in with Github also (via).